Dalpha to Join 'Digital Marketing Summit 2025'… Unveiling 7 Marketing AI Agents

Showcasing Marketing Innovation with Marketing AI Agents

Dalpha (CEO Kim Do-gyun), an enterprise-tailored AI agent studio, announced that it will participate in 'Digital Marketing Summit 2025,' Korea's largest marketing conference.

Now in its 10th year, the Digital Marketing Summit highlights the latest trends, strategies, consumer shifts, and marketing technologies for marketers and executives under the theme 'Meet the Future of Marketing.' DMS 2025 will be accompanied by the largest-ever solution exhibition, with more than 35 marketing, IT, B2B service, and solution companies participating to offer an at-a-glance look at the industry's latest technology trends and changes.

Dalpha will take part in the solution exhibition to showcase seven marketing AI agents designed to drive productivity innovation in marketing work. In just two years since its founding, Dalpha has supplied custom AI agents to more than 150 companies, including Daehong Communications, Amorepacific, SOOP (formerly AfreecaTV), eMFORCE Marketing, and MakeUs (Dingo),growing rapidly along the way. Over the past year, it has carried out PoCs (Proof of Concept) with numerous commerce companies' marketing departments and ad agencies, innovating the entire marketing process—research, strategy development, execution, and results analysis—with AI technology.

Unveiling 7 Marketing AI Agents

7 Marketing AI Agents
- Influencer-seeding optimization
- Personalized search and recommendation
- Short-form extraction and generation
- Internal search chatbot
- Ad-creative generation and variation
- Review and mention analysis
- E-commerce data

The seven marketing AI agents Dalpha is unveiling focus on solving companies' three core challenges: increasing revenue, improving operational efficiency, and enabling data intelligence.

In the revenue-growth area, Dalpha presents the 'Influencer-Seeding Optimization AI Agent'and the 'Personalized Search and Recommendation AI Agent.'The Influencer-Seeding Optimization AI Agent searches for influencers suited to a brand and product and sends customized collaboration proposals to improve ROAS. The Personalized Search and Recommendation AI Agent recommends optimal products and content based on users' behavioral data and the latest trends, boosting purchase conversion rates. Together, they help increase the investment efficiency of digital marketing campaigns and achieve overall revenue growth.

In the operational-efficiency and cost-reduction area, Dalpha unveils the 'Short-Form Extraction and Generation AI Agent,' the 'Internal Search Chatbot AI Agent,' and the 'Ad-Creative Generation and Variation AI Agent.'The Short-Form Extraction and Generation AI Agent automatically extracts highlights from long videos and easily edits them to create short-form content. The Internal Search Chatbot AI Agent helps employees quickly and easily search internal information such as ad-performance reports and trend reports. The Ad-Creative Generation and Variation AI Agent generates creatives that match your intent and automatically converts them into various sizes and content formats. Together, they dramatically improve marketing operational efficiency and help cut labor and production costs.

In the data-intelligence area, Dalpha presents the 'Review and Mention Analysis AI Agent' and the 'E-commerce Data AI Agent.'The Review and Mention Analysis AI Agent collects and analyzes customer reviews and social media mentions in real time to uncover insights about your own brand and competitors. The E-commerce Data AI Agent performs category classification, identical-product matching, keyword extraction, detail-image translation, and more to systematically refine e-commerce product databases. Together, they enable swift data-driven decision-making and significantly improve the accuracy of marketing strategies.

CEO Kim Do-gyun said, "As AI technology advances, inquiries about AI adoption in the marketing industry are surging. In particular, demand for automating repetitive tasks and data-driven decision-making is rising, accelerating marketing innovation through AI agents." He added, "At DMS 2025, Dalpha will share the practical marketing-innovation experience and technical know-how we've built up through collaboration with more than 150 companies, and present a future in which companies can solve the marketing challenges they face."

👉 Go apply for Digital Marketing Summit 2025

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