5 AI Solutions Commonly Used by Content/Media Companies
This article will help people who:
- Want to improve content-production efficiency but are wasting time and money on repetitive tasks
- Want to automatically generate content tailored to various media platforms but haven't found the right solution
- Want to use AI to automate tasks like translation, subtitling, scriptwriting, and short-form content production
In this article, you'll learn about:
-How to use AI to automate processes like translation, subtitle generation, short-form extraction, scriptwriting, and TTS dubbing
- Success stories of content/media companies that adopted AI solutions to cut costs and boost productivity
- The difference between open-source AI and custom AI
Why content/media companies use AI
"Could I generate short-form videos automatically?"
"Editing for Instagram, YouTube, and X one by one is such a hassle... Isn't there a way to automatically edit for each platform?"
"Could a script just write itself once I input the materials and keywords?"
If you've ever produced content, these are worries you've probably had. We live in an era that creates and consumes more content than any time in history. With the rise of global platforms like YouTube, Instagram, X, and TikTok, the scale at which we enjoy and produce content has grown enormously. More than 2 billion people log onto YouTube every month, and on average over 100 million videos are uploaded each day. The number of channels uploading Shorts daily has also grown more than 80% compared to last year.
As the volume of content grows like this, it takes a lot of time to create, manage, and distribute it. And costs go up, too. So how do content experts handle this?
In this article, we share 5 AI solutions that content/media companies have used to save time, cut costs, and boost productivitywith you.
5 Content AI Solutions
Content AI Solution 1 - AI Shorts Extraction
Business goal
Short-form and Shorts content is a trend that will keep growing. Beyond its own intrinsic appeal, short-form functions as a new channel that drives traffic to the original videos. Many creators are increasing customer touchpoints through short-form content. Going forward, producing and distributing short-form content will be crucial in the competitive content market.
Problem
You need to produce many short-form pieces derived from a single original video. On top of that, creating multiple versions of short-form content tailored to each platform (TikTok, YouTube Shorts, Instagram Reels) requires a lot of repetitive work and resources.
Solution (AI solution)
AI analyzes the original video and automatically extracts short-form content. It identifies key scenes, highlights, and interesting moments, then edits and delivers them in formats optimized for each platform.
Custom AI point
You can extract short-form content perfectly suited to your company's content characteristics. For example, you can train the AI to prioritize parts where key concepts come through clearly for educational content, or fun moments for entertainment content.
You can customize to reflect your brand's characteristics. Distinctive intros, outros, subtitle styles, and more for your brand or channel can be applied automatically.
You can customize for platform-specific optimization. The AI can automatically generate optimized versions by considering each platform's recommended video length, aspect ratio, popular editing styles, and more.
Check out the case of Dingo, a company leading digital content trends!
Content AI Solution 2 - Automatic Subtitle Generation
Business goal
You need to produce subtitles to improve the readability of videos. As video platforms have recently diversified, the need to produce subtitles tailored to each platform has grown even more—subtitles for the original video, for Shorts, for Instagram, and so on.
Problem
Subtitle generation is essential work, but it's not high value-add. It's a simple, repetitive process. It's very tedious and exhausting. Above all, AI can do it far better.
Solution (AI solution)
AI recognizes the audio in a video and automatically generates subtitles.
Custom AI point
Compared to open-source AI that handles universal language, it can be trained to generate subtitles suited to your content's characteristics. You can create custom subtitles that account for industry-specific expressions, terms whose pronunciation is easily confused, expressions used to engage with subscribers, and more.
Unlike open-source AI that comes in a fixed format, you can achieve 100% automation tailored to your work environment. Automation is possible while accounting for situations such as needing to upload video files in bulk, styling subtitles to match content characteristics, or generating subtitles that exclude noise, sound effects, and incomplete sentence structures.
Content AI Solution 3 - Custom Translation
Business goal
You need to translate web novels and webtoons that were hits abroad into Korean, then distribute and sell them. The more web novels and webtoons you translate and sell, the more you can maximize your company's revenue.
Problem
There are productivity limits due to the cost burden and time constraints of hiring translators. Hiring a translator costs roughly 15–30 won per character, and a single episode of a web novel averages 5,000 characters. That's roughly 750,000 won per episode, with translation costs reaching nearly 10 million won per series. It also took a long time, making it hard to increase productivity.
Solution (AI solution)
AI replaced translators and cut costs. On top of that, the savings were used to have the AI translate even more works. This made it possible to reduce costs and boost productivity at the same time.
Custom AI point
Compared to open-source AI, it excels at translating natural, colloquial novel-style language.
For example, key characters, places, and objects in a novel weren't kept consistent during translation, resulting in a haphazard mess. By fixing key characters, places, and objects, it was possible to achieve consistent translations.
Content AI Solution 4 - Script Draft Generation
Business goal
Want to produce a lot of content? You need plenty of foundational scripts. The goal is to generate many scripts so you can produce more content.
Problem
Relying on human creativity for production limits efficient, regular content publishing. It can also create variance in content quality—because scriptwriting hasn't been turned into a process.
Solution (AI solution)
AI can't completely replace script-draft writing. Even so, if you get AI's help with tasks like generating drafts and filling out set formats, you can boost productivity. Once you input the necessary information and keywords, the AI writes a script draft. You can establish a process that publishes scripts of consistent quality.
Custom AI point
Compared to open-source AI that generates scripts in a fixed style and tone, you can generate scripts in a style and tone that match your channel and brand characteristics.
By comparing against previously generated scripts, you can prevent duplicate content. You can continuously generate new scripts.
You can generate scripts that reflect the script structure, format, and keywords you require.
Content AI Solution 5 - TTS Dubbing
Business goal
There's a lot of active experimentation with converting already-successful content into other formats. A representative example is converting text-based content into an audio-based content format. It enables simple yet effective production. This requires TTS dubbing.
Problem
Casting voice actors one by one for production was inefficient due to cost and time issues. In-house TTS solutions were also extremely expensive.
Solution (AI solution)
AI easily supports the task of converting text into speech. You can not only choose from various voices but also add emotional expression to improve the quality of the dubbing.
Custom AI point
It provides a variety of voices and emotions. This makes it usable in ways suited to your content's characteristics.
You can process large amounts of data at once.
Production suited to your content's characteristics is possible. You can adjust detailed elements such as emotional delivery, consistent tone and mood, and intonation.
If you're a content/media company considering AI development...?
So far, we've looked at 5 AI solutions that content/media companies frequently use. Many content/media companies use AI solutions, but finding one that's a perfect fit for your company isn't easy. Since they're pre-built solutions, you have to put up with little inconveniences as you use them.
Dalpha provides custom AI that takes your company's situation and workflow into account. Many content/media companies—including Dingo (Makeus) and Company J—are using Dalpha's solutions. More than 150 enterprise customers are developing AI through Dalpha.
Are you a content/media company that wants to develop AI that's a perfect fit for your company?
Get a free consultation from Dalpha.
Our expert AI consultants will work with you to figure out the AI that's just right for your company?
Apply for a free AI consultation
Recommended reads ?
6 AI Video Editing Techniques—What if the director of Culinary Class Wars had known them?
'Dingo (Makeus)' cut short-form production costs by 35% by adopting short-form generation AI!
Enterprise AI Use: 7 Cases (feat. Danggeun Market (Karrot), Dropbox, Geek News)
The 10-Step Guide to AI Development—Get it all in this one article
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