Doing B2B Sales Smartly with AI

We recommend this for
- Anyone handling B2B sales within a company
- Anyone who doesn't have much development knowledge but wants to cut down on manual work

Estimated reading time: about 5 minutes

Cold emails, the foundation of sales — what really matters?

After sending thousands of cold emails to all kinds of clients (even global clients), we learned that response rates vary wildly depending on how you send them.

So, how should you send them to get good response rates?

There's no single right answer, but what I felt was:

1. Make it feel less like an ad or a sales pitch!

2. Emphasize that you're genuinely interested in their company!

That was it.

In that spirit, when sending cold emails we focused on making them as light as possible while crafting client-tailored messages,

and as a result, in a situation where we'd barely get 1–2 replies out of 300, we now have so many meetings booked that it's hard to keep up.

But there was a problem. The light, casual messages could be templated to some degree, but writing and sending tailored messages took an enormous amount of manual resources.

So while we were wondering whether there was a better way… we got an email from a company called sales.co.

A foreign company had looked at our website—which is in Korean only, no less—and sent us a cold email with a tailored message.

Through a remote meeting, we asked how they wrote their emails, but since it was confidential, they didn't reveal their exact secret.

Still, we did our own reasoning and eventually came up with a way to send custom messages with minimal resources, and we'll introduce that method in the post below.

Automating tailored messages with AI

To get straight to the point, calling the ChatGPT APIis all you need to know to automatically write custom messages and send out emails.

Even those with little or no development experience can definitely do it, and we'll explain it step by step.

Step 1 : Find sites that have the company name and the company homepage

Step 2 : Extract information from the company homepage

Step 3 : Feed the extracted information into the ChatGPT API

Example code)

import openai
import logging
import time
import os
from pathlib import Path
import pandas as pd
from tqdm import tqdm

from website_prompt import *

waiting = True

######### GPT argument
OPENAI_API_KEY = "your api key"
openai.api_key = OPENAI_API_KEY  # os.getenv("OPENAI_API_KEY")  #

gpt_model = "gpt-3.5-turbo"
gpt_wait = 10
gpt_prompt = gpt_prompt_topic_structure

company_name = "회사 이름"
input_prompt = f"""
Company Name is '{company_name}'.""" + "회사 정보 텍스트 뭉치"

gpt_input = [
    {"role": "system", "content": gpt_prompt},
    {"role": "user", "content": input_prompt},
]

logging.info(gpt_input)

response = openai.ChatCompletion.create(
    model=gpt_model,  # "gpt-3.5-turbo", # "gpt-4"
    messages=gpt_input,
    max_tokens=1024,
    temperature=1,
    top_p=1,
    stream=False,
)

chunk_message = response["choices"][0]["message"].get("content", "")
df.iloc[i,2] = chunk_message
print(chunk_message)
time.sleep(1)

Example screenshot)

gpt_prompt_topic_structure = """ you want to compliment this company
- Output must be written in English.
- Output must be less than 40 words.

---- EXAMPLES ----
<input>
"회사 정보 뭉치"

<output>
Love the concept of Dalpha AI! Being able to try out and purchase various AI models at a single store, with the added bonus of immediate API access, is a game-changer. Looking forward to exploring the possibilities of custom AI through your expert consulting too."""

In the end, custom messages are generated for each company as shown above,

and Dalpha uses these messages to automatically send emails via Google Apps Script and do its sales.

(We'll show you how to use Google Apps Script next time!)

Wrapping up...

By leveraging ChatGPT as above, it became much easier to send cold emails with good response rates,

and our team members were able to break free from manual work and focus on more valuable tasks.

Since the method above can keep running within the same pipeline as long as you find sites with company information, we too are continuously finding sites that have company information.

Going forward, we'll keep updating posts (on automatic email sending, etc.) showing how you can automate the sales process even with just a little development know-how, or just the will to learn.

Also, if you're short on information and want to walk through the full scope of the process above, leave us an inquiry on the Dalpha site and I'll reach out to you personally.

Let's all crush it at B2B sales!

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