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[Folin] "You're using AI—so why are the results the same?" Practical tips for marketers
The 'Marketers' Who Survive Use AI
AI marketing is a must-have for global companies like Unilever, P&G, and Target.
Interest in putting it to use is steadily growing in Korea as well.
As it happens, Folin—the career magazine that every high-performing professional reportedly subscribes to—asked Dalpha to share its know-how on using AI for marketing.
Across episodes 4 and 5 of Folin's series "Employees Who Survive Use AI," Dalpha CEO Kim Do-gyun and Director Kwon Eui-jin shared how AI can be used in real-world marketing.
Episode 4: "You're using AI—so why are the results the same?" Practical tips for marketers
Episode 5: "AI knows hidden needs first"—Dalpha's data analysis method
Both episodes are packed with insights you can apply directly in your marketing work.
Below, we offer a brief introduction to each piece of content, along with links to the Folin pages where the original videos are available.
"You're using AI—so why are the results the same?" Practical tips for marketers
"Want to become a marketer who works alongside AI? Just start with these 3 things."
Unilever, P&G, Target… For global consumer-goods companies, AI is already an essential tool.
Korean companies, on the other hand, still find AI unfamiliar.
Only 10% of companies have adopted AI in their actual work.
There are many things a marketer's AI can do.
It can automate repetitive tasks, letting you clock out earlier today.
It can grasp enormous volumes of VoC and trends to derive practical strategies.
It can forecast future demand to identify and prevent problems in advance.
We asked Kim Do-gyun, CEO of AI marketing solutions company 'Dalpha,' how to drive marketing results with AI.
He recommended three approaches.
If you want to transform tomorrow's marketing starting now, don't miss the video!
※ You can watch the original video on the page below after subscribing to Folin membership.
"AI knows hidden needs first"—Dalpha's data analysis method
"Using AI but still no results? That's because you haven't made the tool your own."
They say AI is great at repetitive tasks—but do you feel lost about where to start handing things over?
Dalpha CEO Kim Do-gyun says to weave together a host of AI tools and apply them in four steps.
What matters, he says, is perfectly 'customizing' them to your own work.
The video includes a live demo of analyzing 4,612 customer reviews (VoC) with AI. We were able to instantly uncover why people look for sunscreen more often in winter, which product traits customers dislike, and even pinpoint improvement points. It was also possible to find a fresh catchphrase from witty positive expressions that might otherwise be overlooked.
Have you ever stared at a dashboard and lost your way? Or felt stuck in front of a massive trove of trend big data?
In this video, see for yourself the marketing 'wow points' you can find together with AI.
※ You can watch the original video on the page below after subscribing to Folin membership.
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