Smart Pricing: Track Your Own and Competitors' Real-Time Selling Prices with AI!

In business management, pricing (price strategy) is
no exaggeration to call the starting point of every decision.

That's why understanding how the price you set is reflected in actual purchase situations, and
what prices competitors and similar productsoffer is essential.

The problem is that across various integrated malls and open markets, the actual selling prices vary widely, so
it's extremely difficult for a person to track them accurately in real time.
While you're missing these details, the pricing strategy you worked hard to build can collapse.

So today, we'd like to introduce how to use AI and web scraping to track selling prices in real time, and
by comparing and analyzing your own and competitors' prices to quantitatively evaluate price competitiveness,
build a smart pricing strategyand how to do it.

<CONTENTS>

1. Tracking actual selling prices (lowest price)
- Brand perspective: monitoring selling prices by commerce channel
- Commerce perspective: lowest-price guarantee

2. Comparing your own and competitors' prices
- Quantitatively grasping price competitiveness
- Real-time crisis response

1. Tracking actual selling prices (lowest price)

• When AI
  collects, analyzes, and compares price information for a specific product across various e-commerce platforms in real time, it can extract the lowest price for each product.

• Rather than simply pulling the price explicitly displayed in the product information,
  it accurately verifies the price shown at the stage just before checkout,

• securing more reliable data.Dalpha's crawling program
  collects and analyzes product images and product names together,so it can accurately classify identical products

across various sales channels.

• Brand perspective: monitoring discount policies by commerce channel
  If a product is being sold at a discount below the price agreed with your brand on a particular e-commerce platform,it can detect price violations

• in real time.This lets you stably protect your brand's

pricing policy.

• Commerce perspective: lowest-price guaranteeFor commerce sites that tout a lowest-price guarantee or platforms that
  compare the lowest prices,

they can use this kind of price crawling to provide accurate service.

• 2. Comparing your own and competitors' pricesMonitor and compare, in real time, the selling prices and promotion status of
  your own products, competitors, and similar products.

• Monitor and compare them in real time.Dalpha's crawling programautomatically adapts via AI even when a website's structure changes,
  so whenever a new site you want to crawl

comes up, it can be added at an efficient cost.

• Analyzing price positioning versus competitors
  By comparing with competitors how much price competitiveness your products have in the market,you can quantitatively and accurately grasp it and establish an optimized pricing strategy.

• Across various e-commerce channels, you can competitors' prices and discount strategies analyze in real time,
  and respond appropriately or use them as reference.

Real-time crisis response

• When a market-price drop occurs, such as a competitor's surprise discount
  or event,you can detect it in real time and quickly respond to a decline in your price competitiveness.

• For each product, by automatically tracking used-product prices,you can detect when used-market prices fall due to changes in market conditions (giveaway events, the launch of compatible products by other companies, etc.) and respond appropriately.
  In closing
  Price competitiveness

is a key factor that determines the success or failure of an online business.

By automating real-time price monitoring
and analysis with AI and web-scraping technology,you can grasp price competitiveness
quantitatively and competitors' moves respond nimbly to.

Adopt an AI-based pricing solution right now,
and take your pricing strategy to the next level!

At Dalpha, through 1:1 consulting,
we plan and build price crawling and AI data analysis tools specialized for each company and product.If you're curious about a
free consultation, reach out anytime!

Inquire about the AI price crawling solution